Image, a section of the LA Times, did a piece about the rise of the hoodie. They featured the Hell Hath Hoodie that is actually now on sale in the webstore.  Side note Melissa Magsaysay who wrote this does a great program at the Hollywood art center for underpriviledged youths teaching them about fashion design. She was kind enough to let me come down and speak to the kids there about what I do and TLFI and it was a really great experience and hope to go back next year and see their progress.  If you’d like to read this piece it’s in the press section much larger.